Get the Most Out of Google Tools to Grow a Website

Grow Your Website with Google business tools

We all know that Google is a great search engine, Google owns Youtube, Wayz App, Google Earth, and a lot more. Some of us use Google to watch, listen and play, others use it to organize stuff and work smarter, and business people utilize Google tools to grow their business. Not to mention that G-mail is a great resource and that it comes first in the Top 10 Best Free Email Service Providers, but there is a lot more into Google, did you know that Google has over 21 powerful marketing analytics solutions for companies of all shapes and sizes. In this article, I will discuss some tools which are related to the digital wold and can only be used by Bloggers and website managers.

1. Google Analytics
2. Google Tag Manager
3. Google Optimize
4. Google Data Studio
5. Google Survey
6. Google Attribution
7. Google Audience Center
8. Google My business
9. Google Ads
10. Google Plus
11. Google Console
12. Google Trends
13. Google Alerts
14. Google Predictive search
15. Google Consumer Insights
16. Diagnostic Tools & Industry Bench marks
17. Think With Google

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1. Google Analytics

Google analytics provide you with stronger results across all your site and offline channels. With Google Analytics you will be able to better understand your visitors, their behavior, and their preferences. You can Customizable reports, determine which advertising campaign is performing better, and even monitor real-time visitor. I think Google Analytics is the best and the most popular digital analytics software in the world.

For more advance insights Google also has, Google Analytics 360 Suite, a set of integrated data and marketing analytics products designed for the needs of marketers in the world’s largest companies and corporations. To create a Google Analytics account:

2. Google Tag Manager

A tag, is a snippet of code that is embedded in your website core code, and sends information to a third party, such as Google. Google Tag Manager is a tag management system that allows you to  easily and quickly update tags and code snippets on your website or mobile app, such as those intended for traffic analysis and marketing optimization. To setup Google Tag Manager on your website and start managing tags

• Go to tagmanager.google.com to create an account (or sign in with your existing account).
• Create a container for your site in the account.
• Add the container snippet to your site.
• Migrate any hardcoded tags (such as AdWords or DoubleClick tags) from your site’s source code into Tag Manager.

3. Google Optimize

Test, adapt, personalize sum-sup Google optimize. Learn more about your audience, discover the most engaging user experiences with Google Optimize. Test different variations of your website and then tailor it to deliver a personalized experience that works best for each user and for your business.

4. Google Data Studio

Data Studio lets you create dynamic, visually appealing reports and dashboards (A Google account is not required to view reports).

To start creating reports and data sources in Data Studio, you need:

• To be signed into a Google account
• To be in one of the supported countries (see below)
• Have Google Drive

5. Google Survey

Google Surveys is a market research tool that gathers data from survey questions. Users answer survey questions in order to access high-quality content around the web. In return, content publishers get paid as their users answer. Google then aggregates and analyzes responses through a simple online interface. Google Surveys are priced on a price per completed response basis, visit the pricing page.

6. Google Attribution

Google Attribute is a free solution can pull data from Google Analytics, AdWords, tags or DoubleClick Search to provide a more holistic view of conversion actions across channels and devices for attribution modeling and bidding information. In other words this tools help you to easily measure and optimize marketing spends across multiple channels and across multiple devices to uncover insights, understand the impact of your marketing on the customer journey, and improve ROI.

7. Google Audience Center

Google Audience or Google Audience Center 360, a data management platform, collects and organizes all your data sources — enabling you to find, expand, and reach your most valuable audiences with the right message at just the right moment. Audience Center 360 has the features you need to simplify the challenge of organizing your customer data, analyzing it for insights, and using these audience insights to take action.

8. Google My Business

Google My Business is a free tool for businesses and organizations to manage their online presence on Google platform, including Search and Maps. To setup your Google My Business Account, visit Get started at google.com/business. Once you complete your registration, google will send you a Location verification code through mail. The mail will be sent to the location you registered for to claim it as your business location.

9. Google Ads

Google ads is a great tools that provides plenty of ways to reach your target customer such as, Youtube, Internet browser, email, search engine results, and on mobile apps. Google’s ad network consists of Google services, like Search, YouTube, and Gmail, as well as 2+ million non-Google websites and apps that partner with Google to show ads. AdWords pricing is meant to work within your budget. You won’t be charged for displaying ads. Instead, you pay only when someone clicks your ad, views your video on YouTube, or calls your business. You can as well use this feature to increase your website passive income and add ad on your post/page to generate revenue.

10. Google Plus

Google Plus (also known as Google+) is a social networking service from Google. Google Plus is part Twitter, part Facebook and part linked-in. It gives you new ways to build a social network and share information with other people.

11. Google Console

Google console, or Google webmaster tools is a free service by Google that helps you monitor and maintain your site’s presence in Google Search results. To learn about Search Engine Optimization, read SEO for WordPress: Quick Start Guide. This guide will help of Google console will help you optimize your website.

12. Google Trends

13. Google Alerts

Stay alerted with Google Alerts, Go to google.com/alerts to set up separate alerts so you can keep track of what’s happening in your category.

14. Google Predictive search

 

15. Google Consumer Insights

16. Diagnostic Tools & Industry Bench marks

Measure your brand’s site and campaign performance and get tips on improving key metrics, recommended tools:

• Test my website
• Speed scorecard

17. Think With Google

Google suite of marketing tools can help you strengthen your digital marketing strategies, these tools are designed to help improve your digital marketing, web performance, analysis, digital experience, and many more. To take advantage of Think With Google program make sure you subscribe to receive email update straight to your inbox.