Small and medium-sized businesses need SEO services to gain recognition in their industry, but there are a lot of companies that promise excellent ranking results and don’t deliver. RankPay, the California-based SEO service company has pretty much changed the SEO service stakes and has tackled this problem head-on with its pay for performance approach. What makes it different from most other SEO services companies is that RankPay only charges you when your business starts appearing on search engine results – so if you don’t rank, you don’t pay.
Since there are different approaches to achieve high visibility and ranking on Google and other major Search Engine Optimization, RankPay offers more than one service. These services are aimed to tackle issues such as updating listings and posting on social media. There’s a lot that goes into each service, so we’ll go over what they are and what they are supposed to include.
RankPay Services
- General SEO
- Local Citations
- Social Marketing
- Blog Management
- Website Maintenance
- Content Optimization.
How Can RankPay’s Services Benefit my Business?
The different services and approaches that RankPay has are pretty much geared towards getting your company ranked from every angle possible. Good SEO practices are comprehensive, and not only tackle one aspect of the website.
General SEO Services
To date, RankPay has ranked 5,000 business on the first page of Google. RankPay does not disclose how it does so, but it does mention that it focuses on local results for the business allowing them to rank similar clients in the top search engine results based on their location. In terms of its SEO Services, RankPay allows users to sign up for free and gives them the average pricing based on tiers, or group of result positions. There are five position tiers:
- Tier 1 > Positions 21-30 (Lowest)
- Tier 2 > Positions 11-20
- Tier 3 > Positions 7-10
- Tier 4 > Positions 4-6
- Tier 5 > Positions 1-3 (Highest)
How much you’ll pay is determined on keyword competition but RankPay provides upfront pricing, so you know what you’ll be paying as an average before you commit. Business owners are able to search for the best keywords that can help them rank their business with their free account, and business owners will only be asked to pay if RankPay makes their rank score better than what it was before a client signs up. So let’s say a business ranks at #10 already on Google. If RankPay won’t change it to rank higher, it doesn’t charge the client.
Local Citation Builder
When it comes to SEO ranking, the information that exists online about your business not only has to be consistent, but it must be updated continuously. Problems happen when the information about your business isn’t available in directories, is duplicated or if its inconsistent, because that can confuses search engines.
With the local citation builder, RankPay updates your online business listings if they exist, and they also submit business profile citations to over 150 local business directories. These directories are hand-picked to ensure credibility, an important factor when it comes to major search engines indexing your site.
RankPay aligns your listings with white-hat SEO practices, and updates them manually so an actual RankPay employee will be updating your information as opposed to software which is prone to glitches and mistakes and may not be able to fill all fields appropriately. RankPay also scours the web for duplicate listings and actually contacts those directories to remove your information if it is harmful for your ranking score.
Social Marketing
RankPay acts as your own personal social media management system, and its social media team take building an audience and posting on your behalf to a new level.
Rank Pay publishes and schedules social media posts on your behalf, and even creates a social presence for you free of charge if you don’t have one. All the material must be approved by you, and social media management is executed by professional marketing writers that spend a lot of time getting to know you and your business in order for them to provide the most authentic experience possible for your audience.
RankPay’s writers work with you to determine the voice of your business and create a social media strategy that it geared towards increased shares, mentions, and comments that engage your audience.
RankPay has three social media plans:
| Starter – $99 / month | Pro – $149 / month | Enterprise – $299 / month |
| 30 posts every month | 60 posts monthly | 120 posts monthly |
| Profile review | Everything in the starter pack | Everything in the pro pack |
| SEO coordination | Advanced profile setup | Additional profile setup |
| Hashtag strategy | Call to Action posts | Community outreach |
| Extended distribution | Message forwarding | |
| Audience engagement |
Blog Management
RankPay helps businesses generate a content marketing strategy and this involves setting up, running and optimizing your business blog. Blogs may seem to be too much work and take a lot of time, but their results have proved invaluable to business owners due to their effect on visitors and traffic. Websites with good blogs have on average, 55% more traffic than those that don’t. The best proof of RankPay’s blog expertise is its own well-managed blog. It’s engaging and frequently updated, has a great voice and style, and it gives its readers value.
RankPay helps businesses with their blogs and they have teams of writers that are dedicated to each business and create unique content strategies based on your business and industry. You’ll work with a one-on-one writer that studies your business and works with you to determine the best tone and approach to take for your blog.
RankPay updates your blog monthly with relevant content and publish scheduled posts based on your timeline and preference.
Website Maintenance
Every successful SEO strategy relies on establishing, running, and maintaining a solid website that is search engine readable and SEO optimized.
Rank Pay is serious about site security, page speed, and SSL certification. Many websites are vulnerable to security attacks and this can have a profound impact on your online business strategy. If your website loading time and page speed is slow due to errors that can easily be fixed, your bounce rate increases and search engines sink your website lower in in search results.
RankPay focuses on what search engines look for and how they read your site. Then, its developers make sure to fix and resolve any errors that may be affecting your website’s performance, and continue to maintain it for you to make sure that it complies with all new algorithm updates.
RankPay also provides site hosting services and offers different pricing plans based on your website maintenance needs. They start at $99 and do not require long-term contracts.
Content Optimization
RankPay stresses on content, and for good reason because major search engines like Google reward and rank valuable, fresh and engaging content higher. Even if your website already has good content, keeping it the same over extended periods of time can result in lower ranking.
RankPay’s Content Optimization service basically updates your website and generates fresh, engaging content that’s SEO-focused. Their content strategy relies on not only generating this content for readers, but doing so in a way that’s optimized for crawler readability.
You have full control of the content being posted so if there are changes made to your content that you don’t like, it won’t be published. Everything is run by you to make sure you’re completely satisfied with the changes.
Our Verdict
RankPay seems to lean more towards SEO-centric content strategies and link building. It’s more geared towards small and medium size business and can deliver great results. You can choose their degree of involvement in your online SEO strategy and RankPay doesn’t force you into financial obligations with long-term contracts. It’s absolutely risk-free to try them out, and with RankPay’s pay when you rank option, you don’t have to worry about spending money on bogus results.
